Midtown West is undoubtedly what many tourists know as the "Great White Way," it is the site of American Theater's inimitable home on Broadway, Macy's and Herald Square, the remarkably transformed 42nd Street and, of course, the Empire State. Aside from hotels providing temporary residence for tourists, the area is also widely known as world headquarters for broadcasting companies (CBS, NBC, ABC, FOX, etc.), publishing companies (McGraw Hill, Simon & Schuster), advertising agencies (Young & Rubicam, Gray) and other major corporations. With Broadway, Fifth Sixth and Seventh Avenues enjoying commercial traffic, Clinton and its vicinity have become a welcome residential reprieve. Dozens of high-rises have been constructed, offering a great variety of modern apartments, with high-end finishes and astonishing views of the city skyline and the Hudson River. The area also offers some of the most affordable rents in city while still maintaining close proximity to the best of everything the city has to offer. Many new restaurants and bars have opened along the Avenues enabling neighborhood residences to enjoy a drink or a casual dinner walking distance from their home. Now you'll find chichi boutiques among the many reasonably priced ethnic restaurants that dot Ninth Avenue—trendy bars and restaurants are even popping up on the strip south of the Port Authority. Locally owned shops and cheap eats are supplanted by chain stores and gawking tourists once you head east of Eighth Avenue. Boundaries: Roughly 59th to 40th Streets, and bounded by the Hudson River and Fifth Avenue; Eighth Avenue demarcates the Hell's Kitchen neighborhood and the impersonal, tourist-heavy Midtown West. Subway stops: The A, C, E line services the eastern edge of Hell's Kitchen, while the 1, 2, 3, 7, 9, N, Q, R, S, and W trains all stop at Times Square.